# Lead statistics

> Follow your AI campaigns from lead to meeting to revenue, with day-by-day call results, transfers, blocked calls and booked meetings.

- Section: Using the app (manual) › Statistics & reports
- Web page: https://docs.biglysales.com/manual/lead-statistics
- Video: placeholder — "Understanding the Lead statistics dashboard" (not yet recorded)

The **Leads** statistics screen is the main dashboard for your AI agent. It follows each period from new leads, through calls and texts, to transfers, booked meetings and closed deals. Use it to see what's working, where calls are failing, and what each lead is costing you.

## Before you start

- You need permission to view lead statistics. If **Statistics › Leads** is missing, ask your account owner.
- Mark meetings as **Attended** or **No-Show** on the [Main calendar](https://docs.biglysales.com/manual/calendar.md) so the meeting rows are accurate.

## Open the dashboard

1. In the top navigation, click **Statistics › Leads**.
2. Pick a start and end date in the date range picker at the top. Click **Reset dates** to return to the default period.

Every table on the screen updates to the dates you chose. Columns are dates (or periods), so you can compare day by day.

## The sections

Scroll down to move through these sections:

| Section | What it shows |
|---|---|
| **LEADS** | New **Leads**, **Failed** leads, **Meeting Booked**, **Meeting Attended**, transfers (whether the call hit the buffer, or why it wasn't picked up), **Revenue**, **Deals closed** and **Spent**. Click a row to break it down by lead source. |
| **CALLS** | Every AI call attempt per day: answered, not answered, busy, errors, failures and calls **Blocked by Bigly**. |
| **INBOUND CALLS** | The same breakdown for calls leads made to you. |
| **BLASTS** | Results for each call blast: when it ran, the audience, the intro used and the outcomes. |
| **MESSAGES** | AI text messaging results. |
| **AI MEETINGS** | Meetings the agent booked in the period, with a count. |
| **CALLS TRANSFERRED** | Calls the agent transferred to your team. |
| **CALLS SMS SEND** | Calls where the agent sent a text. |
| **TAGS** | Results grouped by tag, based on each contact's latest communication. |

Further charts show **Types of communications**, **Message Failure Reasons**, **Ai Calls Results**, **Ai Messages Results** and **Ai Booked Meetings Per Type Of Communication**.

## Read the CALLS table

The columns are grouped:

- **Total Attempts**, **#AI Billable**, **#Billable Minute**, **Total Answered**, **Total Cost**, **Cost per Lead** and **Cost per Hit Buffer** give the headline numbers.
- **Answered** splits into **By Human** (for example **Call Transferred**, **SMS Send**, **Meeting Booked**, **Scheduled Callback**, **Not Interested**, **Wrong Number**) and **By Automation** (**Voice Mail**, **VM Wrong Number**, **Bots**).
- **No Answered**, **User Busy**, **Error** and **Failed** show calls that didn't connect.
- **Blocked by Bigly** shows calls Bigly stopped before dialling, for example **Bad Number**, **RND Failure**, **Known Litigator Fail**, **Missing From Number**, **Geo Location**, **Out Of Schedule** and **Velocity**.

Click a number in the failed or blocked columns to see the calls behind it.

> [Screenshot placeholder: CALLS table — The CALLS section of Statistics › Leads with the grouped column headers Answered (By Human, By Automation), No Answered, User Busy, Error, Failed and Blocked by Bigly.]

Calls in **Blocked by Bigly** were stopped for compliance or quality reasons, such as calling outside allowed hours. See [Compliance overview](https://docs.biglysales.com/manual/compliance-overview.md) and [Calling hours](https://docs.biglysales.com/manual/calling-hours.md).

## Export meetings and transfers

The **AI MEETINGS**, **CALLS TRANSFERRED** and **CALLS SMS SEND** sections each have an **Export** button.

1. For **CALLS TRANSFERRED** and **CALLS SMS SEND**, pick a call length first if you want to narrow the list.
2. Click **Export**.
3. When the file is ready you get a notification with a download link. The link expires after 30 minutes.

## Common questions

**Why don't these numbers match Call statistics?** [Call statistics](https://docs.biglysales.com/manual/call-statistics.md) lists individual calls. This dashboard counts AI outcomes per period, and some figures are worked out ahead of time, so very recent calls can take a little while to appear.

**Can I see results for one lead source only?** Click a row in the **LEADS** table to expand it by source.

## Related

- [Call statistics](https://docs.biglysales.com/manual/call-statistics.md)
- [Bot activity statistics](https://docs.biglysales.com/manual/bot-activity-statistics.md)
- [Call transfers](https://docs.biglysales.com/manual/call-transfers.md)
- [Reports and exports](https://docs.biglysales.com/manual/reports.md)

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All documentation pages: https://docs.biglysales.com/llms.txt